Born in 1981, July, Florian grew up with his younger sister and older brother and his mother in Nieder Erlenbach, near by Frankfurt am Main, Germany. His mother is an actress and runs her own children theater since 1985. Seeing his mother writing and creating new stories, and later helping with the design on set and asseccories, Florian was already interested in art from a young age. Since the age of 7 he has strongly developed a skill for drawings and later illustrations In 2006 Florian has started to study media design at the ‘Berufsakademie Ravensburg‘ in Germany. While studying illustrations, film, photography and graphic design for 3 years he has parallel worked in classic advertising and produced numerous concepts for car advertising in print and TV.
His love for photography has started by the year of 2007, working door on door to the art buying department of his agency and reviewing photographer’s portfolios.
The possibility that Florian could find his passion and devotion for photography instead of advertising needed to be tested, and Florian decided to leave Germany for some time to take pictures abroad.
Realising fast that photography has much more to offer, besides images, he got deeply enganged in photographing people and landscape.
After 18 months, returning from his world trip, there was no doubt that photography will be the future in his life, and he has decided to continue his journey in photography with bigger and better photographers. Due to the crisis in Europe in 2009, many of his approached photographers didn‘t get any more jobs in, and Florian eventually decided that living in China (one of the countries he has been enganged with a lot during his world trip ) and making no money is cheaper than Germany making no money.
Since August 2009, Florian is based in Shanghai, working as a landscape and commercial photographer. In August 2012 he has started his own company PRISMO to run his own productions and bring visual identity and graphic design, that he has practitioned for many years back to life.