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info [at] pflock [dot] com
From 2003 until 2006 I studied media design at the dual university in the south of Germany. Parallel I worked in advertising as a junior art director.
In 2007 I have decided to go deep into photography and went on a 18 months long photography journey around the world.
In 2009 I have moved to Shanghai and worked partitally as a photographer and started a branding agency ‘PRISMO’.
Februrary 2017 I moved with my family to Berlin and determined my full time towards the photographing of corporate lifestyle.
I am photographing with Canon since 2007, I first started with a 400D, than moved towards 5DMKII and are now shooting on a 5D MK IV. I primarily work with prime lenses for sharper and clear imagery. My standard lenses to use are the 35mm ƒ2.0 — 50mm ƒ1.2 — 135mm ƒ2.0.
All imagery is captured solely in RAW, and I share a first broad selection in small JPG format with my clients to review and select with them.
In the digital world it is always a discussion if to retouch your images will make you a true photographer or not. I believe retouching is not allowed, but required for anything that comes out of a digital camera.
In my retouching process, I don’t delete or add elements to the images, but I enhance the parts that felt most impressive while taking the photograph: mostly dark clouds, specific color enhancement, brighten of highlights, darken of shadows. saturating and desaturing colours.