The GEMBA Experience - F L O R I A N . R I T T E R
sonova, jiao jiao, Florian Ritter, life without limitation, phonak
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The GEMBA Experience

The globally recognized USC Marshall MBA degree, from a business school consistently ranked among the top in the world. Plus the prestige of Shanghai Jiao Tong University (SJTU), widely recognized as a top-five institution in mainland China.

A film produced by Sonova recounts the story of a Chinese dancer with hearing loss – and how her dream comes true. The film crew travelled to wintery Harbin, China, for the shoot.

This film about a Chinese dancer is part of Sonova’s long-term storytelling concept. Individuals tell their stories and by their examples, show how they lead lives free of limitations with the help of hearing solutions from Sonova. Through these stories, viewers can experience how Sonova’s corporate vision is being turned into a reality. The films produced by Sonova only present authentic emotional portraits that transport the viewer into the world of each featured individual. This is why the ambience on the set feels like a documentary film shoot, where the aim is to capture glimpses of real life.

Jiaojiao Zhang’s story inspires courage. Despite her hearing loss, this dancer has already won national and international prizes – even though she is only 20. Achievements on this scale call for talent and iron discipline. “It hasn’t always been easy,” Jiaojiao admits in the interview. She speaks slowly, concentrating hard as she considers her words carefully. She’s not used to speaking into a microphone.

The soundtrack with her voice will eventually be synchronized with the images to guide viewers through the film. The images will also be backed with music played on Jiaojiao’s favorite instrument: the piano, whose clearly defined tones she can hear especially well. During the interview, Jiaojiao keeps moving the tip of her foot around in a circle on the floor. It’s as if her body is saying: “What are we doing here, sitting on a chair for hours and hours? Let’s dance!”

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University of Southern California


Florian Ritter


Florian Ritter


Elliot de Bruyn

Director of Photography

Florian Ritter, Elliot de Bruyn